Singer Loyiso Bala opens up on his new radio gig

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It's a busy season for musician Loyiso Bala. He's just secured himself a radio gig but he will not be needing his melodic voice for this one.

The entertainer has a new title. He's the new business manager for both Umhlobo Wenene FM and TruFM at the SABC in the Eastern Cape.

Speaking to  Drum  Loyiso said he never expected to be on radio like this.

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“When I left TBN three months ago, I probably would have laughed at you if you told me I would be working on radio,” he says. “I have always had an interest in radio and I have presented and produced radio shows before. Coming into radio in this position is truly amazing. I thought if I would return to broadcasting it would be on TV, but this is where we are now, and I am loving it.”

“Obviously through my music, the Eastern Cape has always been one of my best supporters as a province and I grew up listening to Umhlobo Wenene. It was the soundtrack to my childhood, so I am honoured to be in this fortunate position. Umhlobo Wenene is the mouthpiece of the Eastern Cape.

“This is a great opportunity for me to serve my home province because I believe that I am called to serve. I am very excited about the plans that I would like to implement and I'm also very grateful for the team that I have. Both young and old, they have institutional knowledge, and they are just a great team altogether.”

Having studied at Henley Business School, Loyiso says this is a great position for him to be in. He won the Johnny Clegg scholarship and graduated with an MBA degree cum laude last year.

“I think it is important to have someone with business acumen for such a position. Business is not just about making money, but the SABC also has a public mandate, and we all have to be mindful of that. My mission is for the business to survive and thrive, even in these uncertain times of digital disruption and shrinking revenue.

“Thankfully, business school did not only teach me how to make money, but it also taught me how to manage and to solve business problems and come up with solutions.”

Loyiso also revealed he's doing some last-minute shopping for his new baby.

“Baby number three is coming in a few days’ time, and we are so excited. Jenny has been great in that she has prepared everything. We thank God for our little one who is on the way. As crazy as things can get, we are grateful for this wonderful blessing.”

He wants his children to learn kindness and confidence because he believes that they will get them far in life.

“I am glad that my children are seeing me study and move on to different levels of my career so that they know that you are never too old to put your dreams into action. I know I am not only serving my family, but I am serving my community through them,” he adds.

– DRUM


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