Local and controversial entertainer Zodwa Wabantu will be launching Touchable Day and Touchable Night eau de parfum, the two perfumes are set to hit the market this coming December.
Initially, the 34-year-old entertainer wanted to come up with an alcohol brand, but then changed her mind and opted for a fragrance instead. “I thought of many business ideas and alcohol was at the top of my list, but I changed my mind because I wanted something that wasn’t so predictable and would end up killing people,” she told DRUM.
She said, she wanted something different from her known habitual drinking.
“People know I drink but I wanted something that would make a difference in women’s lives, and a fragrance came to mind,” she said.
She has directed her efforts from the alcohol brand to the new idea taking almost a year working on the fragrance. “This is not your downtown Jozi or KZN fragrance. This is proper, and people will see another classy side to me,” she said.
Zodwa’s favourite scents are Chanel No. 5 and Dior Poison, and it remains to be seen, if the two would influence the basis of her perfumes.
“I took my favourite scents and worked with something similar to get the perfect Touchable, and partnered with London-based perfume company W1C.
“The perfume was manufactured in China, taken to New York and then brought back home for Mzansi ladies,” she said.
Zodwa went on to say she is working for any company to push it’s brand, but working on her own thing, in a partnership in which she holds 50% stake.
“Get this straight: I am not the ambassador of any brand, this is my product. I went 50/50 with the company and black girl is doing magic. I want every woman to smell like me,” she added.
The entertainer highlighted that women go through a lot on a daily basis and often need something to cheer up their spirits and keep them motivated.
“Many women look up to me and they aspire to have the same kind of carefree attitude as me. Some have been abused, others cheated on and others just want to boost their confidence. So if they use the fragrance they will think of me and be inspired,” she added.
Recently Zodwa Wabantu forgot herself and revealed her darkest secrets to us.
“I am a ritualist, you can also do the same. This is my mamlabo (my snake) please don’t fight with me. You can also get yourself a snake so people can love you too.” She added.
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