Popular Twitter account @AdvBarryRoux is well known for its left-leaning politics and apparent support for the Economic Freedom Fighters (EFF). It is less well known for having strong views about what the best way to consume television is.
A tweet from the account juxtaposes the annual subscription fees of DStv Premium with those of Netflix Premium, showing that while the former would set you back over R23,000 every two years, while the latter would cost only R3,960 over the same period. “Retweet to annoy DStv,” the tweet is captioned.
Whether the parody account was paid or the tweet was sponsored by Netflix is unclear, although it appears that this is not the case and that the account is only expressing its personal opinion on the matter.
Make an informed decision.
Retweet To Annoy DStv pic.twitter.com/zWYrrYXZxf
— Man's Not Barry Roux (@AdvBarryRoux) September 21, 2018
The tweet will likely be embarrassing for MultiChoice, the company behind DStv. @AdvBarryRoux has a massive following and the tweet has been retweeted over 4000 times at the time of publication of this article.
In July, MyBroadband reported that MultiChoice SA CEO Calvo Mawela defended his view that Netflix has an unfair advantage over DStv in South Africa, and that a regulatory change is needed to address this problem.
At the time, MultiChoice called on ICASA to ensure the regulatory environment takes the changing entertainment landscape into account.
Mawela said it is not fair that DStv must adhere to numerous regulations while a competitor like Netflix is unregulated.
But a story in The Citizen last year suggested that rising prices, billing system and debit order problems, a waning channel line-up (with no premium TV channels) and channels that abruptly vanished while you are watching may be more to blame for the company’s struggles than competition from Netflix.
In other African countries, such as Kenya, Zambia, Uganda or Ghana, MultiChoice has lowered DStv fees since late last year or earlier this year in some countries.
At the time, the company said in a statement: “We recognise that our customers are living in tough economic times, and want to reward them for their on-going loyalty and support. We want to do our part by adjusting the price of our DStv packages through making them more affordable while adding more value at the same time.”
Meanwhile, in South Africa, where the largest DStv subscriber base is located, we’ve seen year after year of price hikes. What about us, MultiChoice? Where’s our incentive to continue using your service?
So, we can expect yet another price hike in 2018. When asked about this latest act of exploitation, MultiChoice copy/pasted their response from last year.
“We’re committed to keep improving our offering so it gets better every year.”