Beyonce's song, 'Brown Skin Girl', inspires women to post pictures proudly showing their brown skin.
From movies to albums, Beyoncé has given her fans more than they would ever have expected from her.
And she didn't disappoint. Her latest album The Lion King: The Gift, has had her fans singing her praises.
On previous albums she gave women empowering anthems like Run The World, Flawless, and Irreplaceable to inspire pride, confidence and belief in one's self.
Her latest album features the track Brown Skin Girl, with vocals from her 7-year-old daughter, Blue Ivy.
The song encourages women to embrace their skin and praises brown-skinned women like actress Lupita Nyong'o, supermodel Naomi Campbell, and singer Kelly Rowland.
"Pose like a trophy when Naomis walk in
She need an Oscar for that pretty dark skin
Pretty like Lupita when the cameras close in
Drip broke the levee when my Kellys roll in
I think tonight she might braid her braids
Melanin too dark to throw her shade"
This weekend the hashtag #BrownSkinGirlChallenge trended on social media as women over the world uploaded pictures of themselves proudly showing their brown skin.
Here are just a few of the woman who embrace the skin they are in.
— 💉💊Sr Ningiza💉💊 (@ningiza_sive) July 21, 2019
— Da_Killah_B (@Da_Killah_B) July 21, 2019
— jacqui long🦋 (@jacquillong) July 21, 2019