RAPPER and TV presenter Moozlie’s Drive Dry campaign advert with VW has left fans and fellow celebs outraged.
As part of the campaign to raise awareness about safe driving, the 26-year-old, whose real name is Nomuzi Mabena, and her friend Rouge uploaded an Instagram Live video on Thursday night which seemed to show them crashing a car.
After seeing the video, viewers were worried for the celebrity’s safety and soon the hashtag #PrayForNomuzi was trending. No one knew the video was just part of an advert meant to educate people about the dangers of drinking and driving.
In the video, Nomuzi calls on ambitious young people to join her record label before crashing noises are heard, a cracked windscreen appears and the video ends.
After rapper Penny Lebyane shared the news on Friday that it was just an advert, the hashtag #RoastNomuzi started trending.
Nomuzi tweeted: “The campaign began long before anybody noticed. Watch the full story. Pledge to stop drinking and driving in 2019 with #VWDriveDry.”
Terry Pheto took to social media to blast the campaign, saying it was insensitive: “In 2010, I lost five family members in a car crash, and I don’t find this funny. Maybe I am just triggered.”
Portia Gumede wrote: “In my short stint in advertising, one of the rules of disturbing content was to warn sensitive viewers and to declare nobody was harmed.”
Volkswagen released a statement explaining that they had partnered with Moozlie and Drive Dry to make a change in 2019. They said they “wanted to spark a dialogue between South Africans on how we condone and respond to people that choose to drink and drive, especially among the youth”.