Doves Funerals has come under fire for sharing “insensitive” social media posts following a horrific accident involving Sbahle Mpisane, a girlfriend to Bafana Bafana and Kaizer Chiefs goalkeeper Itumeleng Khune.
The funeral parlour was accused of taking advantage of the media coverage surrounding the fitness guru’s accident to advertise its business.
#PrayForSbahle was trending on Twitter shortly after the Women’s Day crash and the company decided to send some well-wishers of their own.
Doves shared a picture of Sbahle on Twitter and Instagram that featured the company’s logo as well as its contact details
“Our prayers and thoughts go out to TV personality and fitness guru Sbahle Mpisane and her family, may you be strong through this trying time. #SbahleMpisane,” the image was captioned on Instagram.
— Katlego Maseng (@KatlegoMaseng1) August 11, 2018
Some Twitter users went as far as accusing the company of wishing death on her.
Doves has since deleted the posts, but says it was genuinely wishing Sbahle well.
“Doves is a corporate citizen & like all South Africans we are concerned about Sbahle’s well being. We share the anxiety for her speedy recovery & wish her well. We acknowledge that some were offended by our tweet but we maintain we meant no harm.We apologize for any offence caused,” the company tweeted after the backlash.
Doves is a corporate citizen & like all South Africans we are concerned about Sbahle’s well being. We share the anxiety for her speedy recovery & wish her well.We acknowledge that some were offended by our tweet but we maintain we meant no harm.We apologize for any offence caused
— Doves Funerals (@Doves_Funerals) August 10, 2018
Speaking to the City Press, Sbahle’s father Sbu says ‘it was an opportunistic tweet and it is insensitive that they pounced [on Sbahle’s accident]”.
Sbahle remains in a serious condition in hospital after the horrific crash that almost claimed her life.
Sbahle’s BMW 4-Series left the road on Margaret Mncadi Avenue (formerly Victoria Embankment) in Durban on Women’s Day. The vehicle reportedly hit a pole and palm tree, overturned and burst into flames.
— Sboh (@SbohLibra) August 9, 2018
Durban personal trainer Brian Dube, who was one of the first people to assist her after the accident, has revealed how he sprang into action shortly after the accident and extinguished the flames before they completely engulfed the car
Speaking to the Sunday World, Brian described how he heard the sound of a car hitting the tree outside his window.
“I ran to the window and I saw the car upside down. I ran downstairs and I could see that the car was on fire. I grabbed a fire extinguisher from my building and with another man we managed to put the fire out.”
Brian says he didn’t think twice about helping the person in the vehicle.
“I just couldn’t watch her burn alive in that car. I couldn’t watch anyone die like that.”
He says he had no idea who the woman was inside the car.
Sources told the publication that Sbahle was seriously wounded in the crash and is breathing with the assistance of a ventilator.
She is now believed to be off life support and breathing on her own.
Brian says the driver’s door of the car had been ripped off.
“I didn’t even try to move; I just watched her. I thought she was dead. She couldn’t move and she couldn’t talk. I actually only realised that she was alive after about 10 minutes when I saw her arm move. I found out later that it was Sbahle,” he told the publication.
– All 4 women