Pearl Thusi makes it big as she now owns popular alcohol brand

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Actress, TV presenter and media personality Pearl Thusi is set to end the year on a positive note following her acquisition of shares in premium alcohol brand Black Rose Gin.

Thusi will also host next month’s All Africa Music Awards (Afrimas) – for the third year in a row – next month in Nigeria

A fortnight ago, Thusi announced that not only was she the ambassador of Black Rose Gin, but she also owned a stake in the alcohol brand, which is owned by Luxe Brands.

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Thusi said the project was exciting for her as it meant that not only was she the face of the brand but, as an equity owner, she also had the power to decide which direction it went in.

“We are building a lasting legacy and lasting relationships with people who drink the gin; people like me,” Thusi said.

The Queen Sono actress was approached by Luxe Brands chief executive Seth Pereira two years ago, but only managed to seal the deal this year.

“I am very excited to go to where the product gets distilled and packaged … I want to know everything. Seth should be able to go on holiday and I will be able to man this ship alone…

“I want the brand to be influential in terms of the way it changes not just my life, but other people’s lives.

“Seth did mention after we signed that he contacted my previous management to have me on board. I don’t know how that conservation went, but he reached out to me two years ago. So, when he did again, we arranged a meeting with my current management and the conversation went well from the beginning, with just two or three weeks of negotiating because there was hardly anything else to figure out except for the numbers.”

Black Rose Gin was established three years ago and comes in three flavours – Satin Original, Blush Pink and Ruby Blood Orange.

“I actually have a sweet palate. Seth thought about this in 2018 and started doing research about black women’s alcohol tastes in South Africa.

“I was looking for something that gives me a little sweetness and this gin has a level of sweetness that is not too much. Gin became a thing for me, and, like oysters and sushi, you have to learn how to [indulge in] it properly.”

Pereira said: “We could not be more excited to announce this partnership with Pearl on Black Rose Gin. She embodies everything that Black Rose stands for – proud, independent and authentic modern.”
I have never hosted such a big event so many times. I guess the organisers enjoy working with me and I enjoy working with them
Thusi

The globetrotting star is preparing for her biggest gig of the year, the Afrimas, which will be hosted in Lagos from November 19 to 21.

“I have never hosted such a big event so many times. I guess the organisers enjoy working with me and I enjoy working with them,” she said.

Thusi recently returned from filming her latest movie in Thailand. Details about the movie will be released in due course.

“There is a movie that I did which will come out soon … We are busy wrapping up final edits, so that is very exciting,” the star said.

The mother or two, who is currently enjoying time with family and friends before taking off again next month, says she is working on a big reveal pertaining to her Pearl Thusi hair care range.

– Citypress


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