Increased freedom is not generally something that we associate with the pandemic, however, for many people, that’s exactly what happened. As people began to work from home – and very few were required to attend formal meetings and events, many chose to embrace these unusual circumstances by experimenting with their hair colour.
Hair raising colour
Among those taking the opportunity to switch up their ‘do with some colour were a number of celebrities and, the following are our favourites:
Never known to be shy and retiring, South African actor, choreographer and media star, Somizi Buyani Mhlongo-Motaung, chose to ditch his true colours in favour of hot pink, much to the delight of his multitude of fans.
Combining a sharp crop with a red colour, singer Nhlanhla Mafu wowed the crowd and inspired her fans to follow suit with their own new bold hair shades.
Why choose one hair colour when you can have two? That’s exactly what top South African DJ, DJ Doowap did when she combined her unique skills with an equally unique hairdo.
In the shade
While the hairstyles of celebrities may have been more prominent, it’s not just the rich and famous who have been getting on board with striking hair colours. Figures show that sales of home hair dye kits soared during the pandemic as people got a little braver (and more than a little bored as the world went into lockdown). Without access to their favourite salons, people across the world headed for the internet for tips and inspiration for taming their locks and getting a little creative – including some colour wins and some home-cut disasters.
Fringe benefits with Booksy
Now that salons are once again open for business, the clamour for colour continues as customers flock to their stylists with requests for more professional colouring. In fact, so many people are now after new styles and shades that many salons are struggling to keep up with the new boom in business.
Salons like Hair Artistry in Wierdapark are using Booksy’s intelligent scheduling and management tool to help them to get back up to speed and to manage customer numbers in order to adhere to distancing guidelines.
Cutting costs and no-shows
Booksy is a forward thinking scheduling website and app which is powered by artificial intelligence. With Booksy, customers can book their own appointments and can even change the time and date or cancel the appointment if necessary. This helps salon owners significantly as they’re able to utilise staff more effectively and cut down on no-shows. Booksy also has some great added extras in terms of features, including:
Management – Booksy’s clever AI system makes for more efficient scheduling, including management of booked appointments and walk-ins.
Notifications – In a busy world, it can often be tricky to keep track of appointments. Thankfully, Booksy is able to send notifications and reminders to customers to make sure that they don’t miss their appointment.
Marketing – With budgets increasingly tight following lockdown, salon owners can take advantage of Booksy’s handy marketing tools to help retain existing customers and snag some new ones.
Upselling – Through the Booksy app, salons are able to sell hair colour kits and other products to be collected or delivered to the doors of their customers, for some much needed extra revenue.
As we head toward September, it’s clear that colour is here to stay – at least for the time being. Salon owners are now able to use Booksy in order to easily manage their businesses and attract new customers.