The internet has been flooded with reactions to Primedia's announcement that the company has parted ways with DJ duo Thato “DJ Fresh” Sikwane and Themba “DJ Euphonik” Nkosi.
Primedia pulled the pair off air more than three weeks ago in the wake of rape allegations levelled against them and now they have been released from their contracts with Primedia Broadcasting.
“Primedia Broadcasting can confirm that, after careful consideration of the events of the last few weeks, the company has decided to release DJ Fresh and Euphonik from their contracts. Their last shows on 947 were aired on January 15 and January 10 2021, respectively,” the broadcaster said.
Primedia said in its statement that the decision to let go of the duo was not a reflection of any view on the veracity of any allegations against either Euphonik or Fresh. It said the decision rather prioritised Primedia Broadcasting's business imperatives.
“We believe that this decision is in the best interest of our company and our various stakeholders,” said Geraint Crwys-Williams, interim Primedia Broadcasting CEO.
Meanwhile, DJ Fresh also issued a statement on Twitter confirming they would be resuming all public engagements.
“After extensive consultation, legal and otherwise, we have concluded that this is in our best interests to resume all of our public engagements. We look forward to our names being cleared. Unfortunately, we can't find common ground with Primedia and have agreed a release from our obligations to the broadcaster, with immediate effect,” read the statement.
The Twitter streets were split in opinions between those who felt the duo shouldn't have “lost” their jobs before a court decision had been made and those who felt Primedia was “right” to cut its losses.
Others couldn't help but bring up a recent episode of MacG's Podcast and Chill, where he predicted that the initial decision to have the DJs pulled off air was the beginning of the end for their careers with the broadcasting company.
MacG said Primedia would probably fire the pair as it disliked being associated with any kind of scandal.
MacG knows better about primedia😳😳😳 https://t.co/GrWfbX6OAZ
— Makalla sebua (@SebuaMakalla) February 10, 2021
McG brought back this debate about Fresh and Euphonik,primedia ebeselibele pic.twitter.com/tP2weoVnQU
— Sonwabile Spayidile (@sosospay) February 10, 2021
If these guy's were white I'm pretty sure Primedia would have stuck with them a little longer…. pic.twitter.com/ZwWtGa5Fnk
— Kennedy Mthethwa (@BigKen_100) February 10, 2021
This Primedia letter reminds me of those relationships that ends with " it's not you, it's me". Go on and be great, nna ke shap ka wena!
— Motho wa Modimo (@MModimo) February 10, 2021
I remember a while back when some dude asked why that lady was reporting the rape against Euphonik & Dj Fresh on twitter. Someone replied that twitter is more powerful than SAPS. Well, they have now lost that Primedia Bag 🤦♂️ ku rweff! pic.twitter.com/C7MQ9JAxna
— Ma- Eh (@loveric3000) February 10, 2021