Renowned South African radio personality Somizi Mhlongo, has just done it, the celeb has struck the first, he recently announced and launched his collaboration with GH Mumm champagne last Sunday.
This feat makes him the first ever celebrity in the African continent to have his own champagne under GH Mumm, stable and trademark.
The Idols SA judge took it to social media, 'twitter' to be more precise and shared the good news.
“Today is one of many special days of my life and career, something epic and iconic is being launched today…..me being the first in the continent to have it…..u will know in a few hours #MummBrunch #SomiziBrunch @ghmumm_sa,” he said teasingly, without pre-empting.
His big launch was attended by Somizi's close friends such as Basetsana Kumalo, Lerato Sengadi, TT Mba, his hubby Mohale Motaung and the GH team from Johannesburg and Cape Town.
The 46-year-old celeb also flew to France to seal the deal and posted photos of his trip on his Instagram page.
This attracted congratulatory messages from his hubby and fans flooding his timeline.
"So, we have just launched the limited G.H. Mumm Champagne (Somizi) bottle. I am a super-proud husband. Break those boundaries, babe!" Mohale wrote.