Rapper Emtee opens own record label

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‘The art of being a good guest is to know when to say goodbye' so goes the old saying, that sounds to be true for South African rapper Emtee, who after announcing his divorce from one of SA's well known recording companies, is going set up his own.

Last month Emtee made it public that he was going separate ways with the record label that hoisted him to prominence, Ambitiouz Entertainment. Just 30 days later, he is officially launching his own record label, Emtee records.

He told DRUM magazine recently, the reason why he parted ways with his previous record label company,

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“Few months ago, up to August 2019, I wasn’t been getting a cent, even if you perform 100 shows a month you still get the same amount of money at the end of every month,” he said then.

The musician was involved in a car crash that left him hospitalised for some days, after he hit his chest on the steering wheel resulting in him falling unconscious.

“I don’t know how it happened maybe I was tired, but I crashed, I remember hitting my chest on the steering wheel, I was in and out of consciousness.

“Instead of the CEO [of Ambitiouz Entertainment] checking if I’m okay, he told me I needed to pay like R700 000, that’s crazy,” he said.

The rapper told the magazine that following the accident, he had to make transport arrangements after he found himself without means of transport. He had to make plans to take his kids to and from school, he used Uber or called his friends.
He described the matter of not having something to travel with, as a learning curve; “It has been a big life lesson,” he said.

His announcement that he was leaving the record company that helped him to stardom, left fans speculating about his next move and guessing was finally put to rest, after he revealed in a tweet that he is launching his own label.

Emtee follows rappers such as: Cassper Nyovest, K.O and Da L.E.S, who went on to start their own record labels.


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