Mihlali Ndamase is a South African social media beauty influencer, YouTuber and a certified makeup artist who is popular for her Youtube make up tutorial.
Starting from a humble beginning, Mihlali now a household name was born and raised by her grandmother in Kokstad, a small town in KwaZulu Natal in South Africa. The beauty influencer has since graduated from filming make-up tutorials before her dressing table, at home, to one of the biggest beauty influencers in the country – at only 23 lands a spot in the top 20 of highest paid make-up artist in the world according to the Instagram Rich List.
Mihlali is a full-time brand strategic communications student, makeup artist by profession and a Co-Founder of Siyasizana foundation: which focuses on helping people in underprivileged communities.
Meanwhile, according to HopperHQ.com, which analyses data such as audience engagement, follower count and post frequency on social media, Mihlali who has just over 735000 Instagram followers earns a whopping $1800 (R25 000) per paid post, and is now ranked the 17th most paid make-up artist one of the two, in a list dominated by non South Africans.
Mihlali and model Candice Swanepoel are the only two South Africans who made it onto the Instagram Rich List. Her country-mate, Candice is ranked 4th under the fashion category and makes $46700 (+/- R650 000) per paid post.
Leading the pack, on the roll of honour, and under the beauty category is Huda Beauty founder and beauty blogger, Huda Kattan, who has over 37 million followers on the app and makes $91300 (R1,270m) per post on Instagram.