Lasizwe lands endorsement deal with Game stores after video goes (Watch video)

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Lasizwe Dambuza’s net worth has just gained a few more zeroes after the presenter and YouTuber landed one of the biggest deals of his career so far with Game stores

Lasizwe has made a name for himself as a comedian who regularly pokes fun at the biggest names and brands in the country. At the beginning of this month, the influencer decided to poke fun at retail chain, Game, in a video that parodied the store’s job application process.

In his video, Lasizwe played the role of a prospective employee who was trying to get a job at the retail giants.

Nomatriquency, the character in the video, appeared to fit the stereotypical characteristics of a Game employee but was being given a hard time by their manager.

Watch how it all played out below:

While some people have taken offence to Lasizwe’s line of humour, Game saw the funny side of the parody

They say “If you can’t beat them, join them” and Game Stores obliged by teaming up with Lasizwe for the comedian’s first ever retail partnership.

Games Brand and Customer director, Katherine Madley expressed the brand’s delight at securing Lasizwe’s services for their digital promotions when she said, “As a brand that is deeply connected to the people of South Africa, we are always looking for ways to work with young people. It’s no secret that social media has enhanced how brands market themselves and when we saw the video, it was a clear no-brainer that we had to work with Lasizwe.”
Meanwhile Lasizwe, who like many of us grew up shopping at Game stores across the country, was enthusiastic about his biggest ever retail deal

He said in a statement, I’m so excited about this opportunity more especially since my work on social media has been noticed by major brands such as GAME. I often poke fun at brands in my videos but I never thought it would go beyond that. Never in my wildest dreams did I think that my videos would land me an opportunity with such a major player in the retail industry”.

Are you as excited as the rest of us to see the type of content that Lasizwe will be creating for Game Stores across the country?

-All4women


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