A loyalty program (LP) is an opportunity for a businessman to build profitable and long-term relationships with a client. The company gets to know the client better: it collects statistics and builds communication on its basis. Promotions, discounts, and offers become personalized and useful for the buyer – he/she receives a message from the company at the right time, in the right place, and with the right content. As a result, the business gets profit and the client is motivated for further interaction. A set of all the above-mentioned measures are performed to retain customers.
Such innovative solutions are widespread in physical (plastic card) and digital ways, as peoples’ mobile devices are always available. Many companies have loyalty programs in South Africa in other both European and non-European countries as the whole system is scalable and developed all over the world. Moreover, there are special companies such as M-Loyalty that are responsible for CRM and provide the employment with a decent LP and the required service. The solution can be implemented in the form of digital apps that will manage the information and statistics.
Pay attention that the software is suitable for various industries, including hotels, e-commerce, restaurants, telecom, airlines, online stores, and fuel retail. Visit the https://www.m-loyalty.com/za/fuel-retail/ to get detailed information about the cited industry.
It is important to assess the way your developed resource affects each of the benefits before implementation and conduct an impact audit.
- Identifying high-profit customers and retention.
- The frequency of purchases increasing.
- Creation of a powerful and secure channel of communication with clients.
- Collecting a high-quality contact database.
- Increasing brand confidence and success.
- Collecting customer activity data.
- Controlling changes in customers’ behavior.
- Optimizing your marketing budget with personalized suggestions.
Loyalty program types
Companies implement LP in different ways, limited only by budget and imagination. There are various types of LPs.
The customer receives or purchases a discount card that provides a certain fixed percentage of discounts on subsequent purchases for a cardholder. The percentage can increase when a certain amount of purchases is reached.
The seller records the client’s procurements and rewards a certain number of points for each. The client accumulates points and can be used to buy things. Points can be awarded for other reasons, for example, as a small birthday gift.
As the name suggests, the client must pay for participation at a certain frequency, usually monthly. The shop provides the client with privileges. For example, the premium programs, when the member receives free shipping, exclusive financial opportunities, prices, and closed sales.
Affiliate solution assumes the merger of several companies under one platform. A client can receive bonuses when shopping from one partner and spending from another.
The client does not receive material benefits for participation in such LPs. Companies create a positive reputation and unite the buyer and the manufacturer. This can be made, for example, due to recycling packaging or transferring part of an income to charitable foundations.
The above-mentioned solution is useful for business as it delivers the possibility to expand the company’s influence and fulfill the client’s needs with maximum benefit.